Tupperware Company Introduction

World-Class Brands

Before globalisation became a buzzword in the business world, Tupperware's was already a worldwide presence, making a difference to millions of lives for over 60 years.

In December 2005 Tupperware Coporation changed its name to Tupperware Brands Corporation to reflect the Company's increasing product diversity following the purchase of Dallas-based BeautiControl in 2000 and the 2005 aquistion of the Sara Lee Corporation's direct selling business.

These acquisitions were in line with the Company's coporate strategy to add premium consumable items to their product category mix. They also boosted the Company's global portfolio to eight champion brands and changed the Tupperware Brands Coporation into a multi-brand, multi-category, direct sales coglomerate with a worldwide sales force over a 2 million.

Despite Tupperware Brand's rapid and astounding growth. however, the company's mission and passion to enlighten, educate and empower customers and their families remains the No.1 priority.

Enlighten: To share insights and provide products and knowledge that make life simpler and more enjoyable for families.

Educate: To provide smart, simple solutions that enable customers to save time, money and effort while leading active and healthy lives.

Empower: To promote secure and joyful living by maximising the ease and quality of life.

To date, the Tupperware Brands portfolio of direct selling companies incorporates Tupperware, BeautiControl, NaturCare, Nutrimetrics, Fuller Cosmetics, Nuvo, Avory Shlain and Swissgarde-each with their own product lines, sales methods and structures for the markets.

Five world-class brands have found their way to local shores. They range from beauty and personal care products (BeautiControl), a premium choice of cookware (TupperChef) and household cleaners (TupperClean) to healthcare necessities (NaturCare).

Reference: Tupperware Brands Product Guide Book November 2007.
Pictures cited: Courtesy from Tupperware Brands.